September 3, 2012 by hattersleysmith
Words evoke images, but what happens when words become the images themselves?
Words make sense of the world, they make the abstract conceivable, people understandable, things imaginable, yet it’s easy to forget that words are in themselves beautiful visual objects. Since 2008 I’ve sat in front of the TV with my family, Bose’d up before bed, chattered away on the phone snipping away at old magazines, adverts, flyers, newspapers, leaflets, publications and papers cluttering my room, collecting up interesting looking words without even thinking; words jumping out from the page, interesting fonts, colours, designs, contexts, envelopes and envelopes full of words. I think it’s important not to lose sight of the word as a spectacle just as much as a symbol connoting something else, after all colour and font have the power to completely alter meaning via conditioned connotation. It’s interesting that certain words are presented in completely different places using the same format; e.g. above: exclusive, wanted, adventure (it seems there is a bank of established visual forms and shapes and traditions for displaying different words).
And they make damn cool montages…
Funny how by placing words completely out of context, side by side you create a type of poetry from the fonts of advertising, popular magazines, junk mail. AND IT LOOKS SO GROOVY!
Cut & paste.